Data Management

Bullseye also provides product data management services targeted to merchants wishing to distribute their product data to online marketing partners. We provide quality product data to a growing number of proven online shopping portals, search and comparison shopping sites.

Bullseye’s data service offering is built around the collection, processing, and distribution of our clients’ product data for the purpose of driving traffic and conversions to their respective online retail sites. The primary steps are as follows:

• Data Collection - Bullseye accepts client product data for processing via any number of mechanisms, depending on client capabilities or limitations, timing considerations, and other factors. Typical scenarios involve FTP or email transfers, Web-based upload, or active retrieval of input files for processing- whatever works best for the client, and ultimately serves to provide a timely and accurate mechanism for the overall data feed process.
• Data Processing & Optimization - Upon receiving the raw product input data, our system goes to work to produce accurate and complete product data feeds for each of your marketing partners. In addition to optimizing each feed to the specifications of the partner in question, we also take into consideration custom rules and business logic that you define to produce the best feed possible for a given partner.
• Data Distribution - After client data has been processed, formatted and optimized for partner consumption, our system distributes that data to each partner based on it’s unique specifications for a given client’s data feed. Just as with data collection, we support numerous distribution methods to insure that your feed arrives on time for partner use.
• Custom Tools - At the time that we establish a data feed, as well as on an ongoing basis, Bullseye works closely with clients to provide custom tools to aid in producing quality product data feeds to marketing partners. In each case, we take the time to listen to your concerns, analyze the input data and desired results, and then produce useful online tools that enable you to take control of your product data.